Who we are

Mission Statement

Project Makom, an initiative of Jew in the City, helps former and questioning Charedi Jews find their place in Orthodoxy. While we believe that there are numerous valid paths within Orthodox Judaism, not all observant Jews are born into a community that fits them.  There are some Modern Orthodox Jews who choose to move to the right, but Charedi Jews who want to transition to less insular observant communities often face hurdles that prevent them from doing so (whether cultural, educational, or simply feeling unwelcomed).  Some of these people end up leaving religious life altogether.  Project Makom strives to give these individuals another option.

Our Philosophy

We believe that every Jew should get the chance to find his or her Makom. As a new ba’alas teshuva, Project Makom founder, Allison Josephs struggled to find where she belonged. It was a pursuit to live a life imbued with meaning and a connection to Hashem that brought her to Torah observance, but once she arrived, she had no idea which community to join. She’d meet modern Orthodox Jews who would tell her to be “modern” because “charedim are crazy,” then she’d meet charedi Jews who’d tell her to become charedi because Modern Orthodox Jews are lazy. Then she’d meet Lubavitchers who would tell her Chabad was the way to go.

Feeling lost and confused, Allison thought maybe she would just trust no one, as every person she spoke to seemed to have an agenda. But then at the end of a summer of studying in Israel, she met a wise woman who did not try to persuade Allison to become like her. Instead she told her: “There were twelve shvatim, they each had their own way, go find yours.” Armed with the permission to trust in herself, Allison felt empowered to explore many communities and choose one where she felt most comfortable. Attending the seminary Midreshet Rachel (a division of Darche Noam) soon aftwards, where the hashkafa was to expose the new ba’al teshuva to a range of communities, teachers and rebbeim, Allison found her way and uses this approach in guiding Makom’s programming and philosophy.

Project Makom is committed to presenting a range of communities and teachers to its members who share these values (which can be found across the spectrum of Orthodoxy):

  • commitment to halacha in order to build a sincere relationship with Hashem
  • tolerance and respect of all people
  • not afraid of tough questions, and knowing sometimes the question is better than the answer
  • belief that faith is not provable, but that there are compelling reasons to choose faith
  • ahavas Yisrael, but also not being afraid to speak out against problems
  • belief that science, secular media, and higher education can have a place within Orthodoxy


In February 2013, Allison Josephs founder and director of Jew in the City, a social media organization whose mission is to break down stereotypes about religious Jews and offer a humorous, meaningful look into Orthodox Judaism had a speaking engagement in Monsey geared towards a non-observant crowd. After the talk, a couple approached her. They had been raised, as they described it “ultra-Chasidish,” but did not feel that they could live such a strict life any more. Unfortunately, their families had rejected them when they expressed their desire to lead a more moderate observant Jewish life. “We still want to be frum,” they told her, “we just don’t know who to follow.”

Allison was troubled by how lost they were and told them she wanted to help them. “You’ll come for Shabbos,” she said. “I’ll introduce you to our Rav.” But then someone interrupted them, and when she looked up, they were gone. She tried to find them after the talk, to no avail. Allison started reaching out to people at major Jewish organizations, asking if anyone wanted to help create a program to help people in this situation. Nobody was ready to do anything about it.

As the months passed, every so often Allison would remember that this couple was still out there and feel guilty, but it wasn’t until May of 2014 that something finally pushed her to act. She read an account online of an ex-Satmar woman who wanted to stay observant after she left her Satmar community, but every non-Chasidic school she checked out didn’t want her kid. Her new non-Chasidic neighbors never really welcomed her and her son had no one to play with on Shabbos until she started paying a neighbor to do so. After enough rejections, she got fed up and just left altogether. Today she is no longer observant.

The moment Allison read this, she knew that something had to be done even if she didn’t know what that thing was. And so the next day Allison posted an article on JewintheCity.com asking our readers to speak up if they were willing to help people in this situation. She heard from 200 people from around the world (including the couple who she had lost! And she did have them for Shabbos and introduced them to her rav!) Apparently many people had been wanting to help but didn’t know how to.

Two women, Mindy Schaper and Gavriella Lerner, volunteered to spearhead this effort, which was named Project Makom. A quick Project Makom Shabbaton was hosted in Airmont in July 2014, and the following year was spent recruiting, interviewing, and connecting with volunteers, educators, mental health professionals, and community leaders to coordinate services. A Shabbaton in June 2015 hosted in the Five Towns, launched the first year of full programming, and Project Makom continues to develop, expand services, grow, and improve.

Why the name?

We named this initiative “Makom” because this word has several meanings which fit our goals. “Makom” means “place” – as in “every Jew should be able to find his place in our community.” It means “space” as in “we will make space for you if you want to join us here.” And lastly, “Makom” is one of the names of God. We refer to God as “HaMakom” when we’re comforting a mourner. The Maharal says that “Makom” is connected to the word“mekayem,” something that sustains and provides existence. Many of the people making this transition need both comfort and sustenance as they find their way in a community which is unfamiliar to them.



Zeldy Trieff

Programming Director

Zeldy grew up in a very close and tight-knit chasidish community in Brooklyn. She yearned to find her spiritual individuality and gain a deeper emotional and intellectual understanding of G-d. Zeldy became a certified life coach in order to help others find the same happiness she was able to find on her journey. In her spare time, Zeldy loves to dance and exercise. Before Project Makom she taught children in a local Jewish school. Zeldy lives in North Jersey with her husband and four beautiful children.


Chana Frischman

Director of Volunteer Services

Chana grew up in Brooklyn, New York, and is a Bais Yaakov alumna. Living among a myriad of diverse Jewish communities during her upbringing, she was exposed to people from all walks of Judaism and the many approaches to our Torah. Her firm belief of Judaism’s core values guides her with those seeking a meaningful Orthodox life. Chana’s curiosity about the human mind led her to study at Brooklyn College, where she earned her Bachelor of Science in Psychology. She currently resides in Bergen County with her husband and children.

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Ben Madsen

Director of Member Services

Ben Madsen is a second year doctoral student in Clinical Psychology at Rutgers University, but that’s hardly the most interesting thing he does. He grew up in a Reform/Conservative Jewish community in Boston, Massachusetts. After encountering his Jewish identity as a young adult at Tufts University, he decided to expand his Jewish education after finishing his college degree in Clinical Psychology at Tufts University in 2013. After two years in yeshiva, Ben met his wife, they got married, and they spent a year in Israel learning Torah in Yerushalayim. They returned to the states so Ben could pursue his dream of becoming a therapist. Now, in Grad School, Ben has many positions, including working in the Rutgers Clinic for Psychological Services and two different school settings in New Jersey, all while taking classes and being an active member of the Edison Chabura, run by R’ Billowitz. Beyond his professional interests, he used to play mandolin in a bluegrass band, he ran the Jerusalem marathon, and for some reason he insists on eating quinoa. He is excited to join the Project Makom team to connect with other Jews who strive to find their path.


Allison Josephs


Allison Josephs is the founder and director of Jew in the City (of which Project Makom is an initative of) whose mission is to break down stereotypes about religious Jews and offer a humorous, meaningful look into Orthodox Judaism. Allison has been involved in the field of Jewish Outreach for over fifteen years, working at Partners in Torah, Sinai Retreats, and NCSY, and is the Partner in Torah mentor to actress Mayim Bialik. She was named one of NJOP’s Top Ten Jewish Influencers in 2012 and was one of the Jewish Week’s 36 under 36 in 2013. Allison has been quoted or written about in numerous publications, including The Wall Street Journal, CNN, The Daily Beast, Huffington Post, and Yahoo News.

Allison has appeared on numerous television and radio networks including CBS, TLC, The Hallmark Channel, HuffPost Live, Associate Press TV, and NPR; her articles have appeared in numerous publications including the anthology Like Water on a Rock, The Washington Times, Kveller, and The Forward. She is a sought-after international lecturer whose corporate clients include Con-Edison and NYU Langone and hosts a weekly radio show on the Nachum Segal Network. She received her Bachelor of Arts from Columbia University in Philosophy and lives with her husband and four children minutes from the George Washington Bridge.

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Tzophia Stepansky

Intake Coordinator

Tzophia Stepansky graduated Yeshiva University with a double major in Judaic Studies and Psychology. She feels passionate about both subjects which is why she is currently in a full-time program, GPATS, dedicated to learning Torah at an advanced level for Orthodox women. She also plans to pursue her passion of psychology by training to be a therapist. Tzophia loves broadening her horizons by meeting people from all walks of life, which is why she loves conversing with people about their lives and traveling to see other cultures.

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Anna Yolkut

Follow-Up Coordinator

Anna Yolkut spends most of her time in her other roles as Judaic teacher, community rebbetzin, wife and mother. She is the daughter of immigrants from the former Soviet Union, and she was raised with a strong Jewish identity, if not a fully observant lifestyle. As a young teen, inspired by her extended Lubavitch family, as well as local friends in her NJ suburb, with the help of NCSY, she embarked on a journey towards a fully immersive, committed, halachic lifestyle. That journey included time studying in Israel as well as a degree from Yeshiva University. She has been involved in Jewish education in one way or another ever since. Anna is passionate about the idea of Orthodox Judaism as a big tent with room for many different approaches to serving G-d. She loves raising her family in Pittsburgh, PA, a Jewish community that does its best to embody that idea.


I am very grateful for this wonderful shabbos, it was an amazing experience for me, it was a great program very well organized and a lovely crowd, the atmosphere was full of love acceptance and spirituality. I feel lucky to be a member of this wonderful organization. I would like to thank all of you that took the actions and making this dream become reality.
Was a pleasure meeting people who are brave enough to think- period!! Especially outside the box…
“We were a group of upwards of 60 Yidden searching for truth in our way, each one on a different journey that leads to the same road, ultimately- of finding our own place and path in Judaism, based on our own searching vs the non sense we were forced to believe in as children and young adults, made up religious values that we were fed by our communities. We heard various incredible individuals' journeys, struggles, and triumphs, findings, and revelations of what Judaism meant to them, which communities catered to their souls.”
What a wonderful Shabbos we had! It was amazing to meet so many new people and really get to know them and their stories. It was nice to spend time with people who ask have their own stories and journeys. It was nice to hear from people who have braved storms and gone through a lot. But the most amazing part for us was being in an environment where we can discuss our situation and share we are at, and feel no judgement whatsoever. We were lucky to be put up by the most amazing people, and we got to spend many hours with them and their friends. I was thinking that this shabbos was so amazing that we should have done it over a 3 day Yom Tov!
It was beyond amazing. I was floored. Exposed to a world I never knew about but knew existed. My hosts were seriously one of the most darling and amazing couples I have ever met.

The food, the decor, the program, the speeches, the everything.... seriously beyond words... had an amazing life changing weekend.


Taking A Different Derech

April 14, 2015

Project Makom: Finding a Place for All Jews

June 11, 2015

The Windy Path: Leaving Ultra Orthodoxy Without Losing Community

August 20, 2015


Project Makom is a division of Jew in the City. If you’d like to help us offer more classes, shabbatons, online content, social service referrals, and more, please support Project Makom today

Jew in the City is a 501(c)(3) non-profit educational organization. Contributions to Jew in the City are tax-deductible to the extent permitted by law. Our EIN is 47-1404218.